The Campaign

We transformed their website into an effective Lead generation platform, using a wide range of marketing including SEO, PPC, Social, Email, Content and Creative to promote a consistent brand message build credibility and drive conversions.

This has allowed us to build up both Long term results as well as achieving Quick wins by interacting with customers at different stages of their decision process.

For example PPC campaigns allow us to appeal to customers looking to buy today, but by writing engaging content we create value based transactions with customers and build up long term credibility in the brand.

Social campaigns have the objective of building up a community of potential customers who see the value in the content we create for them.

These audiences are used to generate sales over the long term, and to promote advocacy where your community helps to find more potential customers.

This is all fed back to an SEO campaign which has links being created from the distributed content via social marketing, and the more people liking, sharing or commenting on your content the better your Google ranking.

When a prospect turns into a customer we place them into a well categorised CRM so we can continue to communicate through email, promoting repeat business and advocacy incentives.

Our approach focuses on both short term goals and long term results, working efficiently to deliver shared learning, content and creative at each stage of the sales funnel.

Focusing on the whole sales funnel leads to a greater number of sales because we deliver a consistent brand message throughout, and use the insight gained around what leads to a sale to improve the wider campaign.